Your first bite of cultivated meat starts here.

Hi! NICE TO MEAT YOU !
Would you like to try a free sausage or beef jerky sample? We are Next Meat, and this is our new cultivated meat product. Our food stand is just over there. We invited a local chef to prepare a regional dish with it — for example, a cultivated beef version of Zürcher Geschnetzeltes with rösti. Would you like to come and try it?

Smiling Next Meat promoter giving two thumbs up
Cow-inspired Next Meat food truck
Local chef presenting a cultivated meat dish

Signature Dish Sales

We will invite local chef wherever the food festival is taking place. We sell familiar, tasty dishes made with cultivated meat, such as burgers, wraps, skewers, bowls, and local festival-style food. The goal is to make cultivated meat feel exciting, approachable, and easy to buy.

Cultivated meat knowledge machine

Test Your Knowledge Stand

Visitors can discover quick facts about cultivated meat through short questions, myth-or-fact cards, and simple visuals. This helps answer doubts about safety, health, sustainability, and animal welfare in a fun way.

Reward wheel with food vouchers and prizes

Spin the Wheel

Visitors spin the wheel to win fun rewards like food vouchers, free toppings, recipe books, discount codes, merchandise, or store coupons. This makes the experience playful and gives people another reason to engage with the truck.

Next Meat photo booth and social sharing station

Photobooth and Social Sharing

Visitors can take photos with the cow truck and share them online using a campaign hashtag. This turns customers into awareness creators and helps spread cultivated meat through social media and influencers.

Cultivated meat jerky sample and discount voucher

Free Sample Counter

First-time visitors can try a small free sample before buying. This removes fear, builds curiosity, and helps people experience the taste instead of only hearing about the technology.